Profit Impact of Marketing Strategies

Profit Impact of Marketing Strategies
сист.
сокр. PIMS марк., упр. программа [проект\] PIMS (база данных о результатах экономической деятельности нескольких тысяч предприятий Европы и Америки, которая позволяет оценить эффективность разных бизнес-стратегий; проект был начат в середине 1960-х гг. в компании General Electric, потом в 1972-1974 гг. переместился в Институт управления Гарвардского университета; в 1975 г. проект трансформировался в Институт стратегического планирования)
See:

Англо-русский экономический словарь.

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